Privacy Policy

Effective Date: 28th December 2024

Simple Choices (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, Simplechoices.co.uk (the “Site”). By using our Site, you agree to the collection and use of information in accordance with this policy.

If you do not agree with this policy, please do not access or use our Site.

 

  1. Introduction

This Privacy Policy explains our data practices and commitment to protecting your privacy. We ensure transparency and compliance with applicable data protection regulations, including the UK GDPR and the Data Protection Act 2018.

 

  1. Information We Collect

We may collect and process the following types of information:

  1. Personal Information

This refers to information that identifies you personally, including but not limited to:

  • Name
  • Email address
  • Phone number
  • Postal address
  • Professional credentials (e.g., healthcare qualifications)
  • Payment information (if applicable)
  1. Non-Personal Information

Non-personal information does not directly identify you. This includes:

  • Browser type
  • Device type
  • IP address
  • Location data
  • Time and date of visits
  • Pages viewed and actions taken on the Site

 

  1. How We Collect Information
  2. Information You Provide to Us
  • When you register an account on our Site
  • When you subscribe to newsletters or communications
  • When you fill out forms, such as contact or survey forms
  • When you engage with customer service or support
  1. Information Collected Automatically

As you navigate our Site, we may automatically collect certain information about your device and browsing patterns using cookies and similar tracking technologies. For more information, see our Cookie Policy.

  1. Information from Third Parties

We may receive information from third-party providers, such as payment processors, identity verification services, and social media platforms (if you engage with us through these platforms).

 

  1. How We Use Your Information

We use your information to provide, maintain, and improve our services. Specifically, we may use your information for:

  • Account Creation and Management: To register you as a user and authenticate your identity.
  • Service Provision: To enable you to compare products, access information, and connect with suppliers.
  • Verification of Credentials: To ensure regulatory compliance and prevent unqualified professionals or unregulated products from being listed.
  • Transaction Processing: To handle payment transactions if you use paid features.
  • Communication: To send newsletters, updates, and account-related information.
  • Personalisation: To tailor content and advertisements to your preferences.
  • Site Optimisation: To analyse user interactions and improve the Site experience.
  • Legal Compliance: To comply with applicable laws and regulations.

 

  1. How We Share Your Information

We may share your information with third parties in the following circumstances:

  • With Service Providers: Trusted third-party providers help us operate our Site, process payments, and deliver services.
  • With Suppliers: Anonymised data may be shared with suppliers to connect users with relevant products and services.
  • For Legal Compliance: We may disclose your information as required by law or to comply with legal processes.
  • With Consent: Information may be shared for purposes beyond those outlined here with your explicit consent.
  • In Business Transactions: Your information may be transferred in the event of a merger, acquisition, or asset sale.

 

  1. Anticipated Platform Features

We are actively developing new features, including:

  • Transaction Processing: Allowing users to directly compare and purchase products through the Site.
  • Automated Verification Tools: Implementing tools to verify professional credentials (e.g., GMC, NMC) for faster account validation.

When these features are implemented, we will update this Privacy Policy to reflect changes in data collection or sharing practices.

 

  1. Retention Periods

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.

Retention Guidelines:

  • Insurance Documents: Retained for up to 7 years for legal and audit purposes.
  • Identification Documents: Retained for 1 year after account deactivation.
  • Professional Qualifications: Retained during the account’s active status and for up to 2 years post-deactivation.

Inactive Accounts:

  • Accounts inactive for 12 months will receive a notification prompting the user to confirm their account status.
  • If no response or activity occurs within 18–24 months, the account will be deactivated. Data will be retained for up to 2 years post-deactivation before permanent deletion, unless legally required.

 

  1. How We Protect Your Information

We implement robust security measures, including:

  • Encryption: Sensitive data is encrypted using SSL technology.
  • Access Control: Access to personal data is restricted to authorised personnel.
  • Regular Security Audits: Security practices are regularly reviewed and updated.

While we strive to protect your information, no online system is completely secure. We commit to employing industry-standard measures to safeguard your data.

 

  1. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of your personal data.
  • Correction: Request corrections to inaccuracies in your data.
  • Deletion: Request the deletion of your personal data, subject to legal obligations.
  • Opt-Out: Unsubscribe from marketing communications via provided instructions.
  • Cookie Preferences: Adjust browser settings to manage cookie usage.

To exercise these rights, contact us at Info@simplechoices.co.uk.

 

  1. Cookies and Tracking Technologies

Cookies enhance user experience by remembering preferences, improving navigation, and providing tailored content. For more details, see our Cookie Policy.

 

  1. Third-Party Links

Our Site may include links to third-party websites. We are not responsible for their content or privacy practices. Please review their privacy policies before engaging with these sites.

 

  1. Changes to Our Privacy Policy

We may update this Privacy Policy periodically to reflect operational changes or legal requirements. Significant updates will be communicated at least 30 days in advance, while minor updates will be noted in the “Last Updated” date below.

 

  1. Contact Us

If you have questions, concerns, or requests about this Privacy Policy, contact us at:

Simple Choices
Email: Info@simplechoices.co.uk
Address: Simple Choices Ltd, 1st Floor, 87-89 High Street, Hoddesdon, Herts, ENGLAND, EN11 8TL